Why Walking the Lot Tells Me More Than a Sales Report Ever Could
As someone who works in agricultural equipment sales, I spend a lot of time looking at numbers, tracking sales reports, and analyzing trends on a computer screen. But if you asked me what really gives me the best insight into how our business is doing, my answer would be simple: walking the lot. There’s something […]
When to Repair, When to Replace: A Straightforward Guide for Producers
If you work in agriculture, you know that equipment is the backbone of your operation. Whether it’s a tractor, combine, planter, or sprayer, keeping your machines running smoothly can make or break a season. But equipment doesn’t last forever, and the question every producer faces is: when is it time to repair, and when should […]
More Than Steel and Tires: Why Relationships Matter in Ag Sales
When people think about equipment sales, they usually picture the machine—the size, the specs, the price tag. But after years in this business, I’ve learned something that matters even more than any of that: relationships. Real ones. Built over time, not over contracts. Yes, I sell tractors, balers, sprayers, and the like. But what I’m […]
What Weather Patterns Can Teach You About Equipment Timing
If you farm in the Midwest, you already know: the weather runs the show. No matter how well you plan or how tight your schedule is, Mother Nature has the final word. Rain, wind, heat, drought—it all hits when it wants, and it never asks if your planter is ready. Over the years, I’ve had […]
What Farmers Really Need from Sales Reps: Less Pitch, More Partnership
It’s Not About the Sale When people hear “sales,” they usually think of pressure—someone pushing you to buy something you’re not sure you need. But if you work in agriculture, you know that kind of approach won’t last long. Out here, folks don’t have time for smooth talk and sales tricks. What they really need […]
Tech in the Tractor: Why Knowing the Basics Matters More Than Ever
We’re Not Just Selling Steel Anymore There was a time when you could pop the hood of a tractor, see what wasn’t working, and fix it with a few basic tools and a little grit. I still meet folks who remember those days—and honestly, I admire them. But times have changed. These days, most tractors […]