What Farmers Really Need from Sales Reps: Less Pitch, More Partnership
It’s Not About the Sale When people hear “sales,” they usually think of pressure—someone pushing you to buy something you’re not sure you need. But if you work in agriculture, you know that kind of approach won’t last long. Out here, folks don’t have time for smooth talk and sales tricks. What they really need […]
Tech in the Tractor: Why Knowing the Basics Matters More Than Ever
We’re Not Just Selling Steel Anymore There was a time when you could pop the hood of a tractor, see what wasn’t working, and fix it with a few basic tools and a little grit. I still meet folks who remember those days—and honestly, I admire them. But times have changed. These days, most tractors […]
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